The idea was to create a dynamic logo that can be easily applied to each movie theater, but at the same time give it its distinctive look by using different forms.

Artmozi – Identity

An Identity concept for the Hungarian Cinema Network – Artmozi (Eng. ArtCinema) it consist of five different movie theaters.

The idea was to create a dynamic logo that can be easily applied to each movie theater, but at the same time give it its distinctive look

by using different forms.

The logo base is a white screen canvas.

I was inspired by Hiroshi Sugimoto's "Theaters" photo series. He took one photo of the whole film with one exposure, so in the end,he got a white screen. In the semetic films, the story is crucial, and the whole story seems to look like a white screen.