Artmozi – Identity
An Identity concept for the Hungarian Cinema Network – Artmozi (Eng. ArtCinema) it consist of five different
The idea was to create a dynamic logo that can be easily applied to each movie theater, but at the same time give
it its distinctive look by using different forms.
The logo base is a white screen canvas. I was inspired by Hiroshi Sugimoto's "Theaters" photo series. He took one photo of the whole film with one exposure, so in the end,
he got a white screen. In the semetic films, the story
is crucial, and the whole story seems to look like
a white screen.
© 2020 Viktor Horváth